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Additionally, on a side note, when you upload videos to your YouTube channel, it’s also essential to understand the aspect ratio as well. It’s a great practice to familiarize yourself with aspect ratio and how to change a YouTube banner and format your images properly. If your image has a different aspect ratio, you might find you end up with letterboxes (black bars) or distorted images when you upload. The standard aspect ratio for YouTube is the widescreen 16:9 and bearing in mind that you have correctly placed critical brand information within the YouTube banner safe area, your banner will appear correctly across multiple devices. Accepted file formats: JPG, PNG, BMP, GIF (not animated).Maximum channel art width: 2560 x 423 pixels (as seen on desktops).Designated “Safe Area” size for logos and text: 1546 x 423 pixels (as seen on mobile devices).Minimum banner dimensions: 2048 x 1152 pixels (as seen on desktops).Maximum recommended YouTube banner size: 2560 x 1440 pixels (as seen on television).So having a cool banner that reflects your brand’s voice can communicate what your brand is about and critical information about your channel.įurthermore, not only does YouTube channel art play a critical role in highlighting the features of your brand, but it also provides a key opportunity to increase engagement with strategic placements of CTAs (Calls to Action) and a connection to other brand social media channels. In fact, studies show consistent visual brand messaging across media channels increases revenue up to 23%. Today your social media visual presentation is like the cover of your book, and it’s imperative to use visual branding to catch your audience. In small business marketing, first impressions are everything! In society, we often say, “don’t judge a book by its cover,” but in today’s visual marketing world, that’s just lousy advice. In addition, it is crucial to communicate your brand’s visual language, messaging, and personality and give your YouTube channel that professional finish. The YouTube channel banner size often needs adjustments due to the specific dimension requirements, so it is essential to pay attention to sizing details. The banner can be a crucial factor in whether visitors decide to browse through your channel, watch more content and subscribe. It’s the first thing visitors see, and it provides viewers a sneak peek preview of your channel and what they can expect from your content based on your visual branding. This article will provide you with a banner guide containing vital information to help your YouTube channel and promote growth.Ī banner is the large banner image that sits on the top of a YouTube channel page. This is what is known on YouTube as a banner, or channel art, and is a key factor in how much attention and followers your channel is going to get.Ī banner (commonly referred to as Channel Art, Channel Header Image, or YouTube Header) is a powerful way to instantly capture viewers’ attention and communicate why your viewers should subscribe to your channel. Scrolling through YouTube channels, you have probably noticed that all YouTube channels have a large rectangular photo that resembles a cover photo on Facebook. One of your first action items should be to make the most of your YouTube banner’s size, design, and format. If you are looking to draw more attention to your YouTube channel, you are going to want to have all your visual assets optimized.
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